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Green Correspondence

Here is the email that I sent to a representative of Earthwise Bag Company last week:

Hi Jennifer,

I live in Jersey City, NJ, and I am the proud owner of three Earthwise
bags. I bought them at the local C-Town grocery store. I spoke with
the store’s manager, and he told me that they were selling well- but
only affluent customers were buying them. He told me that 95 percent
of his customers are poor and cannot afford them. I have written two
articles on my website that concern this experience, as well as a
possible solution to expanding your company’s market to include people
of low- to moderate-incomes.

I worked for the Housing Partnership Development Corporation as
Associate Director of Marketing until last month, and I plan to pursue
marketing positions in nonprofits and companies that promote
environmental solutions. I will be starting a new website soon that
will feature more articles like the ones I have written concerning
socially and environmentally conscious products and services.

Excerpt form the article:

“I have a suggestion to the people at Earthwise: reach out to
companies like Coca-Cola and Proctor & Gamble. It would make
sense to cross-promote basic consumer products with those
that help save the environment. It would also make sense for
promotional campaigns to be advertised in local urban dailies
in addition to larger publications and the web (internet access
is also a luxury that many with low incomes cannot afford.)”

Please click to read both articles:

http://splendidmarbles.com/category/commentary/on-marketing/

Have you thought about starting an Earthwise blog? (Also, keep up
the good work- the Earthwise bags are great!)

Best regards,
Greg Strid

And this is the response from Jennifer Gordon of Earthwise:

Thank you very much for your email, and thank you for your support.
Our bags were conceived with ALL consumers in mind, not just the
affluent. Our suggested retail is 99 cents, which is considerably
lower than reusable bags were previously sold at (ranged from $5 to
$25 for heavy canvas bags). Look for many cross marketing and other
promotional campaigns in 2008. Also, we donate thousands and thousands
of bags each year to different organizations that use them for
educational activities or provide them to low income people. We will
continue to participate in these causes moving forward.

Again, thank you for your support. Take care.

Jennifer Gordon

Earthwise Bag Company, Inc.

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• How to sell Green (Part 2)- by Greg Strid
• Response to Burst Media Survey-by Greg Strid
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Tags: conservation, environment, environmentally-friendly, green, marketing, On Marketing, recycling, reusable-bags