Summer Salon – photos and a few words

Response to Burst Media Survey-by Greg Strid

Burst Media, a provider of online advertising services to Web
publishers, based in Burlington MA, launched Burst Green
Network for advertisers seeking out environmentally conscious
consumers. This is a network that includes all shades of green
consumers, ranging from the committed and vocal to the
curious and slightly enlightened.
Many advertisers are curious about the attitudes of “green”
consumers. They want to [...]

Green Correspondence

Here is the email that I sent to a representative of Earthwise Bag Company last week:
Hi Jennifer,
I live in Jersey City, NJ, and I am the proud owner of three Earthwise
bags. I bought them at the local C-Town grocery store. I spoke with
the store’s manager, and he told me that they were selling well- but
only [...]

How to sell Green (Part 2)- by Greg Strid

I returned to C-Town, a week after my last visit, to
buy a mixed bag of groceries: Krasdale Quick Oats,
a dozen free-range, home-schooled eggs, a can of
tomatoes and two yellow onions. ( I also ended up
with two bottles of Refresco Goya- the coconut flavor
is unbelievable- it really is liquid crack.)
I saw the rack of Earthwise bags-it [...]

How to sell Green- by Greg Strid

I went to C-town on Jersey Ave in Jersey City a week ago.
As soon as I walked in, I saw bright green “Earthwise” reusable
bags hanging on a display rack. Only 99 cents; I grabbed 2 along
with some half and half and Murphy’s Oil Soap before checking
out- please don’t speculate as to why these items were [...]